Country Range, the UK’s leading independent foodservice brand, has pulled off a “coop” after launching its first ever range of Premium Quality Fresh Chicken Breast Fillets.
Expected to be the brand’s biggest product launch ever, the exciting roll-out will be supported with a huge sales push, competitions, promotions, events and social media activity.
Recipe videos created by Country Range development chef Paul Dickson showcasing the breasts’ versatility and quality will also be rolled out digitally.
Martin Ward, Country Range Group Trading Director, said:
“This is a hugely exciting launch for us and one which hopefully allow us to reach different customers and take up more share of the plate. Our Development Chef Paul Dickson has been working on some cracking dishes in the test kitchen which show off the breasts and mini fillets in such fresh and exciting ways. We have some creative chicken activation campaigns taking place in October to launch the breast in style and we strongly believe this will be our biggest launch in our 25 year history.”
The Country Range Premium Quality Chicken Breast Fillets contain no added water so they will not leach 20% of their weight in water evaporation when cooked, meaning caterers get more for their money.
Every breast is fully-traceable and are also calibrated to ensure that they are uniform in look and size (200-230g each), which is vital for caterers looking for precision and to control portion size and reduce wastage.
Available in October to the foodservice sector exclusively through the Country Range Group’s 13 independent wholesalers, the new arrival comes in 2x5kg trays containing 22-24 chicken breast fillets.
Paul Dickson said:
“Chicken breasts are such a versatile product and can be used across the menu in a variety of cuisines, whether it’s snack, starter or main. We have been working on some sensational recipes which show off the product’s fantastic quality and taste such as Crispy Buttermilk Chicken and some awesome Indonesian Coconut and Quinoa Fried Chicken. These dishes make the most of every ounce of flesh including the mini fillets and show how creative chefs can get brilliant dishes, economically and without wastage.”
About Country Range
With more than 25 years of heritage servicing the UK’s innovative foodservice sector, Country Range is the leading independent foodservice brand and now offers over 850 products, all developed exclusively for professional caterers. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour. The brand is developed and produced by the Country Range Group and is distributed exclusively by the 13 independent wholesalers that make up the Group.
Country Range Student Chef Challenge
The brand is lead sponsor of the prestigious Country Range Student Chef Challenge and is committed to working with the Craft Guild of Chefs, colleges and lecturers to provide a platform for the next generation of chefs. An eagerly anticipated fixture on the catering industry’s calendar, the Country Range Student Chef Challenge 2018 competition is now open for entries. For more info visit – www.countryrangestudentchef.co.uk.