McCain Foods is proud to launch the new and improved Original Choice Chips range, ensuring operators can serve great tasting chips every day, and every service, while increasing profits with extra portions.
Following research among consumers to identify their ideal chips, new recipe Original Choice Chips are now even crispier on the outside and fluffier on the inside. The longer chips also give better plate coverage when compared to cheaper chips, enabling operators to serve more portions for the same weight of chips – delivering increased profits. For every case of chips prepared, Original Choice Thick Cut Chips delivered 4 extra portions and £10 extra cash in the till, when tested by The McManus Pub Company.
Made with the very best of the British potato crop to add provenance to menus, and with an appetising golden colour and 66% fewer black and ‘scratty’ bits compared to competitor chips, the new and improved chip range has been created to help to ensure customer satisfaction.
Jo Holborn, McCain Foods Marketing and Category Controller, said:
“At McCain we go the extra mile to ensure we can offer caterers top quality chips they can rely on, and new Original Choice Chips are not only crispier and fluffier they also go further than cheaper chips, delivering extra portions and extra money in the till.
Chips are a key part of the menu, with our research showing that consumers would rather switch their meal centre than not have chips, so it’s important to get them right. With the new and improved range caterers can now serve great tasting chips every day, and every service.”