McCain Foodservice Solutions is set to launch its latest global brand, SureCrisp™, next month to tap into the growing UK delivery and takeaway market, whilst also improving on-premise experience.
With delivery and collection accounting for 24% of out of home visits, the new range of restaurant quality fries that stand up to delivery, will enable operators to succeed in an increasingly competitive environment, helping to improve consistency, food quality and customer loyalty.
Following research into the occasion, McCain discovered an opportunity for operators to improve their delivery offering, with 82% of consumers admitting they have experienced soggy, cold or poor-quality fries via delivery. What’s more, 65% of consumers said that a bad chip will negatively affect their overall view of an operator, making them less likely to order again.
Offering fries that stay crispy for up to 20 minutes, during delivery or on-premise, the McCain SureCrisp™range consists of eight products for hospitality operators, including Skin-On Julienne Fries, Gourmet Chunky Chips and Traditional Thick.
Ahead of the highly anticipated launch, Megan Cornelius, Product Manager, McCain Foodservice Solutions commented:
“Delivery is changing the foodservice landscape and it’s becoming ever-more competitive for hospitality operators. With new delivery and takeaway concepts popping up almost daily across the UK, there has been an increasing focus on quality of food served, particularly fries.”
“It is well versed that fries do not fare well during delivery, often arriving soggy and cold; McCain SureCrisp™ has been designed with this in mind, helping to combat the current negative perception with the introduction of a restaurant quality fry suitable for delivery. Through our new range, we are enabling operators to win in the delivery opportunity, as well as raise their on-premise game and enhance customer satisfaction.”