Easy to use advertising panels add an extra dimension to the updated Xpressnap® range of napkin dispensers from Tork
The updated Xpressnap® range of napkin dispensers from Tork have an extra dimension that offers caterers a secret weapon in the battle to raise profile and promote product.
The easy-to-operate AD-a-Glance tool gives operators the freedom to create their own advertising and promotional material in minutes and load it onto one of the most visible and customer- focused places in any catering outlet – the side of the napkin dispenser.
“AD-a-Glance is a really innovative way for you to create and promote your own offers. It opens up a whole new way of in-house marketing which is easy, accessible and can be created speedily on a home computer,” says Rebecca Blake, Product & Segment Manager at SCA Hygiene Products UK who manufacture Xpressnap® napkin dispensers under the Tork brand.
All you need to do to make the most of the AD-a-Glance panels is to go online to http://adaglance.tork.co.uk/ and discover the unique Tork design tool which will help you create an ad which precisely suits your needs.
Once designed, the tool saves your templates so it will only take you a few minutes to update them.
How to use AD-a-Glance
The ways in which you can use AD-a-Glance are limited only by your imagination. Here’s a few ideas:
Advertise your specials or deal of the day
Promote a forthcoming event
Tell people about your offering – eg. “Our ingredients are locally sourced and fresh every day”.
Support your favorite local charity
Download a free QR code from the internet and print it on your Ad-a-glance panel to run competitions and offers and encourage online interaction with your customers.
Invite customers to give you feedback on their food
Support your local sporting heroes
No design training required
No matter if you have no design training or experience – through AD-a-Glance you can make use of ready prepared templates, drop in an appropriate image, play with pre-prepared wording and hey presto – you have the ad of your dreams. Alternatively you can start from scratch and create your own completely individual ad to make an emphatic statement or support your branding.
AD-a –Glance panels are designed for promotions and short term offers that trigger further sales in your establishment. And the ads are really effective – research has shown that people notice these offers. According to market research conducted in 2012 by Intermetra Business & Market Research Group:
A third of users notice AD-a-Glance promotions and one in ten take up the offer.
Xpressnap Dispensers – the benefits
AD-a-Glance panels are a unique feature of the updated range of stylish Xpressnap® napkin dispensers launched by SCA following the amalgamation of their Tork brand with Georgia Pacific’s Lotus Professional range.
Xpressnap napkin dispensers are designed to help make service more efficient, add a stylish touch to the counter and save operators money by cutting down on napkin usage and saving on the labour costs involved in constant refilling.
The sleek and practical range is guaranteed to reduce napkin usage by at least 25% through the operation of the truly efficient ‘one at a time’ mechanism. And the same clever device also means that they deliver environmental benefits as reduced napkin use means less waste.
The dispensers are intelligently designed to prevent contamination of the remaining napkins, delivering a more hygienic service as you only touch the napkin you use. Made from a durable plastic, they are fitted with a red light indicating from a distance when they need refilling.
“Tork’s Xpressnap®dispener range includes a number of different sized dispensers with various applications, from wall-mounted to countertop, but they all offer the same great benefits,” explains Rebecca.
“The sleek, modern design of the dispensers is designed to enhance the countertop display, and a range of colours is available to match the scheme of the outlet. Xpressnap® can be used to dispense a variety of qualities of napkins from the Tork Interfold Napkin range.”
Existing customers of the Lotus Professional Just One dispensers will still be able to buy Just One napkins to fit their dispensers.
For further details of the full range of Tork Xpressnap® napkin dispensers, see the website on www.tork.co.uk