J₂O’s favourite limited-edition flavour, J₂O Glitterberry, is back, and this year it’s available much earlier than ever before. In stock now, this allows operators to add a festive sparkle to their outlets while maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas.
Last year Glitterberry took the market by storm and climbed the ranks to be the third best-selling SKU in the Adult Soft Drinks category over the festive period.
Although available for a limited time each year, Glitterberry made a huge impact in the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category. This emphasises the huge opportunity for operators to offer their customers something different for the festive season.
Britvic will be supporting the launch with a variety of J₂O Glitterberry and orange and passionfruit inspired tools available through www.sensationaldrinks.com. These include a portfolio-led selection of cocktail recipes and serves, to help operators attract customers looking to treat themselves, as well as those moderating their alcohol consumption.
The Glitterberry drink isn’t the only exciting limited edition launch from J₂O this year. The team has been hard at work to create new, limited-edition glassware which for the first time features a snapcode that links to a special J₂O snapchat filter. These are available to all J₂O customers on request, as well as new POS kits, including bar runners, drip mats and strut cards.
To support the relaunch of Glitterberry, J₂O’s brand ambassador, Mojo, a cheeky cockney alpaca, is back again to remind consumers why J₂O is at the heart of key social occasions.
In the run up to Christmas, Mojo will be back on air with a new, exciting advertising creative compromising of a 10 second Glitterberry edit that will feature on TV nationwide.
The limited-edition Glitterberry is a delicious blend of grape, cherry and winter spice flavours fused with edible gold glitter to provide an exciting festive drinking experience from the number one Adult Soft Drinks brand in the UK.
Russell Goldman, Commercial Director, Foodservice & Licensed at Britvic commented:
J₂O is growing from strength to strength, with an average of five J₂O products being sold every second, so it’s no wonder that customers keep returning, so much so that J₂O has the highest loyalty levels in Adult Soft Drinks. We are excited to be on track for another fantastic festive season – especially with nearly £2 in every £5 spent within adult soft drinks on J₂O in the 4 weeks leading up to Christmas” .
“We know consumers are more social in the run up to Christmas, as well as wanting to drink less alcohol over the festive season. This Christmas we want to help retailers make the most of the sales opportunities this presents, as well as other key occasions like Halloween and Bonfire Night. The early return of J₂O Glitterberry certainly helps to do this, and the snapchat element to the glassware adds a new level of consumer excitement for this year so we’re encouraging outlets to stock up and register for free POS kits now.”
For more information on seasonal serves and recipes such as the Glitterball below, or to request a J2O POS kit, visit www.sensationaldrinks.com.
Only people of the legal drinking age in the country of residence should consume alcoholic beverages. Not recommended for children or pregnant or breast-feeding women. Please drink responsibly and with moderation.
 Nielsen, Total coverage, Value Rate of Sale (ACWtd), within Adult soft drinks, 12 weeks, data to w/e 30.12.17
 Kantar Worldpanel, Take Home, £ Sources of Gains, Adult Soft Drinks, 12wks versus PP, Data to w.e. 31.12.2017
 Nielsen Total coverage, latest 52 weeks data to 29.06.18, CGA Total Foodservice and Licensed, latest 52 weeks data to 21.04.18 Values Sales within adult soft drinks
 Kantar Worldpanel, Take Home, Penetration, 24w/e data to 12.08.18
 Nielsen Scantrack, Total Coverage 52 wks, Data to w.e. 04.08.2018 & & CGA Foodservice OPS, Out of Home, 52 wks, Data to w.e. 31.03.2018
 Kantar Word panel, Total Stores, latest 52 weeks, value and volume, data to w/e 12th August 2018 *Loyalty defined as – % share of total spend on the product by its buyers of their total Adult Soft drinks spend
 Nielsen Scantrack, Total Coverage, value sales within adult soft drinks, 4 weeks to 30.12.17, data to 5th August 2018
 The research was conducted by Censuswide UK on behalf of Britvic and undertaken between 20th October 2017 to 23rd October 2017. Sample: 2,000 UK adults.