Award-winning Cafe Môr based at Freshwater West beach in Pembrokeshire has become the first street food vendor to launch the unique Scone-Brioche hybrid, aptly named the Scioche™.
Blitzing baking boundaries, the Scioche™ already created a media stir when launched in London in April and the craze is building around the UK.
Combining an award-winning brioche recipe with the most loved elements of a traditional British scone to offer the best of both bakes, the Scioche™ Original can be treated like a scone, served with cream, berries, jam or curd, while the Sicilian Lemon & Poppy seed version offers added versatility as it can also be toasted and topped with savoury treats such as crabmeat, scallops or chorizo.
Jonathan Williams, Founder of Pembrokeshire Beach Food Company who is utilising the Scioche™ alongside the best of the region’s seafood, said:
“We love creative new products so we’re the delighted to be one of the first to have the Scioche™ in Pembrokeshire and kick off the craze in Wales. Our Scioche™ special uses the Sicilian Lemon & Poppy seed, which is toasted and topped with local smoked mackerel, salad and our famous condiments. It’s a winner and we’re confident it will be a big hit come beach time.”
Invented by Kent’s creative artisan bakers Speciality Breads, the Scioche™ is being distributed in Pembrokeshire by Ice Cream brand food distributor Upton Farms. Upton Farms’ Sales Director Keith Adie comments:
“We’re delighted to be the first company to bring the unique Scioche to Pembrokeshire and provide our customers with an exclusive that can help put them on the map. The feedback already has been incredible and as it’s a big foodie area with afternoon tea a particular speciality, I think they will be a big summer-craze.”