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New studies have highlighted some of the potential health benefits of rice bran oil and as we head in to 2015, with experts predicting further consumer demands for healthier fast food, a simple oil swap could help caterers and restaurants capitalise on this growing trend.

Several new published studies have highlighted the potential benefits of rice bran oil, including an ability of the oil to lower cholesterol levels and for specific rice bran extracts to help the body burn more fat and act as powerful anti-oxidants.

It’s not just scientific research that is showing rice bran oil could help improve sales however, as Adam Smith, who runs Pisces Fish & Chips in Northamptonshire explains.
“We swapped to rice bran oil about a year ago after reading of its benefits and wanting to provide something a little healthier for our customers. On the face of it the oil is a bit more costly than the vegetable oil we were previously using, but because it has a higher burning point and stability, we are able to recover some of these costs in the long run. We’ve certainly seen an increase in sales since we’re started using the oil, this is partly because of the perceived benefits, some of which we highlight to our customers, and partly because people just prefer the taste.”

With a significantly lower cost than olive oil, rice bran oil looks to offer a viable option for those in the food industry to easily adapt their offering and benefit from the healthy eating trend set to sweep the UK in 2015 (as highlighted in Taste of London’s recent study).

Which rice bran oil?
King Rice Bran Oil is the leading trade supplier of rice bran oil in the UK and one of the leading brands worldwide, renowned for their high quality and subtle taste. For further information please visit www.ricebranproducts.co.uk