Environmental packaging specialist, Biopac, offers a design and print service aimed at street food retailers who want to increase the visibility of their brand.
Your brand is your company’s most important asset. It represents the values of your business. It makes your company stand out from the crowd. So why are so many companies still using plain, off the shelf packaging? Mark Brigden, Technical Director at Biopac said, “Many companies choose to buy plain packaging off the shelf. However, there is no substitute for having your brand in front of your clients whilst they’re eating, drinking or transporting your product. It’s the perfect opportunity to get your brand in front of them.”
Biopac supports a range of customers from local businesses to global brands. Branded packaging does of course carry an additional cost, but as Mark points out, there are various ways in which you can brand your packaging, even with the smallest budgets.
“Many of our clients just have their logo printed on our cups, napkins, hot food boxes, bags etc. It doesn’t have to be a full colour print covering the entire product, although that obviously has greater impact. The logo can be printed on during production stage, it can be stuck on using a branded self-adhesive label, or it can be stamped on using a rubber stamp which can be quite effective.”