Caviar and truffles have long been favourites for those accustomed to the finer things in life.
However, for vegans such posh nosh is usually a no-no – caviar typically consists of the pickled roe (or eggs) of fish.
The good news is that ‘The Mayfair’ launched by burger brand Miami Burger, gives vegans the chance to enjoy such foods guilt-free, with caviar made from black kelp seaweed and black truffle-infused oil.
The first of its type in the UK, the vegan burger also comes with fresh rocket salad and truffle-infused salt – a delicacy popular with celebrity chefs. And customers can order truffle-salted fries on the side.
With 95 percent of vegans considering themselves healthy eaters according to a YouGov survey,they’ll also be pleased to know that The Mayfair contains 447 calories and under three grams of saturated fat.
Miami Burger’s Food Development Chef, Tom Halford, who designed The Mayfair says:
“This burger is ideal for those who enjoy something unique, yet still want to stay healthy. We cater to a discerning clientele in the first place: vegans. And among this group, there are many who still want to enjoy fine food, yet who find it hard to find what they’re looking for.”
“Our recent launch in Shoreditch means that city workers now have easy access to our burgers. And we’re sure the limited edition of The Mayfair will be a hit, as it’s not only luxurious but also healthy.”
“Caviar and mac cheeze shouldn’t go together on paper, but we were all surprised at how great the saltiness blended with the mild plant-based cheeze. With recent NHS figures predicting that obesity will double in the next two decades, we’re keen to help the country quit its junk food habit. We can do this by offering alternative options to gourmet food – both vegans and non-vegans can opt for The Mayfair to maintain their healthy lifestyles.”
The burger’s raw patty alone contains just 0.6 grams of fat (that’s before you grill it) while a Moving Mountains vegan burger patty holds 15.9 grams (cooked) – just 4.1 grams below the daily recommended limit of saturated fat for women which is 20 grams, whilst for men it’s 30 grams.
Two low-fat patties will be available for just £3.39 in Morrisons from July, and the brand also offers staples such as the Classic MB (which contains 87 percent less fat than a McDonald’s Quarter Pounder without the cheese). The truffle-salted fries are oven-baked not deep-fried reducing fat by 70 percent, and healthy natural sweeteners are used instead of sugar.
“We want to make gourmet low-fat burgers the go-to option for time-pressed customers, starting with London’s city workers, who are famously stressed and overworked. This is why we launched in Shoreditch, our goal is to help health-conscious professionals stay on top of their game.”
“We can’t wait to make a bigger impact when we launch in supermarkets next month.”