Discover the Origin, the European Funded campaign that educates trade professionals about five precious European products from the food and drink industry will be returning to The Source Food and Drink trade show in Exeter on the 5th and 6th February 2014.
Trade professionals visiting the show are invited to visit the Discover the Originstand, located at C5, to taste and learn more about all five products and take advantage of expert advice on offer. Nathan Nolan and Rosi Nightingale will be on hand to demonstrate the finesse required to skilfully slice Parma Ham; the authentic way to cut Parmigiano Reggiano Cheese; discuss the Bourgogne and Douro Valley wine regions; and offer expert food and wine matching recommendations. Nathan and Rosi will also be sharing advice to help businesses enhance their customer offering.
This will be Discover the Origin’s second year at The Source food and drink show, showing the campaign’s on-going commitment to provide new information to restaurants, delis, importers, retailers and hotels across the UK. Visitors will also have the chance to win a Discover the Origin hamper filled with a delicious selection of all five delicious products.
Nathalie Hordonneau, coordinator for the Discover the Origin campaign, says: “Our commitment to reaching trade professionals across the UK is at the forefront of the Discover the Origin campaign. This is our second time at The Source and we’re very excited to return to such a prestigious food and drink trade event. Stockists and consumers alike are placing a priority on knowing where their food comes from. Discover the Origin helps trade professionals find out more about the provenance of these fine, popular products to then pass on to their customers.”
All small business owners know how small touches and personal service sets them apart from large chain competitors. The expert knowledge and advice of staff can help make a difference to customers’ purchasing experience, and cement in their minds a truly positive impression of the business.
Deli owners, hoteliers and restaurateurs can visit discovertheorigin.co.uk see the program of masterclasses and trade show attendance for 2014. Trade professionals are also invited to join the conversation about the provenance of fine foods on Facebook and Twitter @discoverorigin.