Casual Dining – the highly-anticipated new trade event from lunch! organiser Diversified Communications UK – has kicked off its visitor marketing campaign with a bang having already secured nearly one thousand pre-registrations in just the first few weeks.
Launching next year at the Business Design Centre, Islington, in London, on 26-27 February 2014, the event has already garnered industry-wide support from across the UK. And with visitor registration now open a ‘who’s who’ of big name buyers from across the Casual Dining sector have been quick to signal their intention to attend.
Among them are representatives from 3663, Amber Taverns, Aramark, Ask Italian, Baxterstorey, Bramwell Pub Company, Browns Restaurants, Bulldog Hotel Group, Carluccio’s, City Centre Restaurants (UK), Compass Group, Elior UK, Enterprise Inns, Fuller Smith & Turner, Gala Leisure, Gather & Gather, Gourmet Burger Kitchen, Greene King, Harvester, Hilton London Metropole, Jamie Oliver Restaurants, JD Wetherspoon, La Tasca Restaurant Group, Marstons, Mitchells & Butlers, Pizza Hut (UK), Punch Taverns, Sodexo, Spirit Pub Company, SSP UK, Star Pubs and Bars, Stonegate Pub Co, T G I Fridays UK, The Real Eating Co, The Restaurant Group, Tragus Group (Café Rouge, Bella Italia and Strada), Whitbread, Yo Sushi UK, and Zizzi.
“I think Casual Dining has found a necessary niche in the market,” says Brian Whiting, owner of multi-award winning pub group Whiting and Hammond. “I very much look forward to becoming a regular visitor to the show.”
“The launch of Casual Dining is inspired,” agrees Ian Neill, one of the industry’s most successful and respected operators. “Trade shows are great for finding fresh ideas however they also help create a sense of community, which helps to make us better operators,” he explains.
It’s not just the buyers that are getting behind the Casual Dining concept. With the launch now just over three months away, the show is already 80% sold out. The latest exhibitors to confirm their presence are Nestle; Department 33 (Wines of Bordeaux); Fresh Direct; Lamb Weston; Purified Air; Rational; Reynolds Catering Services; and Taylors of Harrogate.
“We work closely with many growing casual dining businesses, including Peach Pubs, Snug Bars and Benito’s Hat, helping them manage their buying costs as they expand. Casual dining is one of the most dynamic areas of the foodservice market and we’re delighted to be part of the first show dedicated to the sector,” says John Pinder, managing director of buying specialist Lynx Purchasing.
Casual Dining will take place at the Business Design Centre in Islington, London, on 26-27 February 2014. For further information on exhibiting, please contact Chris Brazier on email@example.com.