Whilst the benefits of including apple cider vinegar in your diet are now well documented, and celebrities including Liz Hurley, Victoria Beckham and Jennifer Aniston supposedly swear by it; it’s perhaps not to everyone’s taste. Step up to the plate the new drinks range from the Lost Coast Food Co, which look to bridge the gap between ‘healthy and functional’ and ‘tasty and everyday drinks’ drinks to provide a refreshing alternative for customers of the Food to go market.
Launching into the food service market this August, through newcomer sales agency The Crafters (specialising in craft drinks brands, The Crafters has Craig Cowles at the helm, who’s CV includes stints with AG Barr and Keurig Dr Pepper), Lost Coast Apple Cider Vinegar Juices look set to shake things up in the drinks category with a range of drinks that provide all the benefits of apple cider vinegar, but with all the taste of a refreshing sparkling fruit juice.
By blending revitalising apple cider vinegar with pure fruit juices, sparkling water, botanicals and a dash of agave nectar a deliciously invigorating range of juices has been created. Available in three incredible flavours, Mango, Turmeric & Ginger, Blueberry, Elderberry & Lemon, and Strawberry, Hibiscus & Rose, they’re all jammed with the benefits of ACV in a drink that is both low in sugar and low in calories, with less than 50 calories per 330ml bottle.
The drinks hit the mark in other areas too and are 100% natural, free from artificial flavours, additives and gluten, suitable for vegans and packaged in fully recyclable glass bottles. The end result are refreshingly healthy drinks, which offer a host of benefits in a format that both looks and tastes the part and is equally at home as a stand-alone drink or as a mixer.
“We looked at the drinks category and to us it was clearly split in two. On one side there were tasty everyday options and on the other functional healthy drinks. The former have tried to become healthier with lower sugar varieties, but haven’t really added anything extra to become functional. The latter, such as kombucha drinks, have focussed very heavily on health benefits but at the detriment of taste and feel. We wanted to create a range of drinks that bridged this gap and brought the category together, and we feel we’ve achieved just that.”
Thomas Spillane, Managing Director, Lost Coast Food Co.
With initial feedback showing 93% of consumers would buy the drinks, having tasted them, it appears that The Lost Coast drinks have managed to bridge the gap well and the brand are now looking forward to their launch in the food service arena.